Here at Happen we help clients secure growth through innovation in crowded consumer markets. The innovations that we have assisted in developing have driven over $4Bn incremental revenue for our clients. A number that grows daily as those innovations continue to deliver ‘in-market.’
We are able to do this more consistently and reliably than others because we are the best in the industry at two key things:
Firstly, exposing real consumer frustrations and unmet needs that you can act on AND
Secondly, exploiting those insights with pragmatic, commercially viable solutions
We have developed a series of proven innovation techniques and proprietary IP that can be tuned and applied to your business context and are totally focused on getting you to innovations that you can launch.
So, whether you are looking to:
What if you are trying to secure growth in FMCG, Food, Drink, Homecare, Healthcare, Personal care or Retail markets? Happen is ideally placed to assist you.
We are specialists in facilitating innovation and ideation workshops and help teams stop flitting around insights like a butterfly and instead focus on the winning insights for commercial success.
Our delivery has won us preferred supplier status with global clients including Reckitt Benckiser and Arla – companies with enviable records of in-market success. We have also worked with Marks & Spencer, Omega Pharma, Mondelez, Weetabix and others to drive incremental revenues for our clients of over $4Bn.
Leverage technical capabilities and manufacturing assets for immediate competitive advantage
Asset-out is about creating new ideas with what your factory can already make. Also, if you want to go beyond what your factory can make, you can do it in a very controlled way.
Our asset-out methodology brings together the voices of technology, operations and consumer. Tap into un-realised innovation capabilities hidden in your factories and laboratories, turning them into new revenue opportunities. From breathing new life into under-utilised assets, to creating new products at low CapEx, to planning R&D investments well ahead of consumer demand.
What sets us apart is our capability to navigate both worlds, consumer and technology. We enable non-technical minds to understand how manufacturing processes affect features. Similarly, we reveal crystal clear to non-marketing minds how small technical changes in features dramatically improve consumer happiness and competitive advantage.
If you consider your factory and manufacturing assets as a box of Lego, by being clear on what your factory makes (bright red bricks, for example), you create ideas for new products that fit with what capabilities you already have at your disposal. By creating an overview of features upfront (i.e. knowing what you’re good at and also what you might be able to do with a limited amount of investment) you’re securing that you’ll come up with ideas that work for the consumer and for your own operations.
Grow your business using successful innovation
Happen is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow your business through innovation.
What do we consider innovation?
At Happen, we help you define what success means to you and what innovative practices and techniques you can adopt to be market leaders in your segment.
Why we’re the best at growing your business through innovation
We will work together with you to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your markets. We do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for your business and are focused on creating innovation solutions ready to launch on time and on budget.
Let us help you:
Get in touch with one of our experts today.
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Happen Ltd has not received any endorsements.