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Happen Ltd

London, GB

Here at Happen we help clients secure growth through innovation in crowded consumer markets. The innovations that we have assisted in developing have driven over $4Bn incremental revenue for our clients. A number that grows daily as those innovations continue to deliver ‘in-market.’

We are able to do this more consistently and reliably than others because we are the best in the industry at two key things:

Firstly, exposing real consumer frustrations and unmet needs that you can act on AND
Secondly, exploiting those insights with pragmatic, commercially viable solutions

We have developed a series of proven innovation techniques and proprietary IP that can be tuned and applied to your business context and are totally focused on getting you to innovations that you can launch.

So, whether you are looking to:

  • Protect what you have by staying fresh and continuously relevant to your consumers
  • Grow your... Show more »

Here at Happen we help clients secure growth through innovation in crowded consumer markets. The innovations that we have assisted in developing have driven over $4Bn incremental revenue for our clients. A number that grows daily as those innovations continue to deliver ‘in-market.’

We are able to do this more consistently and reliably than others because we are the best in the industry at two key things:

Firstly, exposing real consumer frustrations and unmet needs that you can act on AND
Secondly, exploiting those insights with pragmatic, commercially viable solutions

We have developed a series of proven innovation techniques and proprietary IP that can be tuned and applied to your business context and are totally focused on getting you to innovations that you can launch.

So, whether you are looking to:

  • Protect what you have by staying fresh and continuously relevant to your consumers
  • Grow your share by encouraging your consumers to buy more, attracting new consumers from other brands and categories
  • Create new markets and brands by shaping a future through new categories, products and services

What if you are trying to secure growth in FMCG, Food, Drink, Homecare, Healthcare, Personal care or Retail markets? Happen is ideally placed to assist you.

We are specialists in facilitating innovation and ideation workshops and help teams stop flitting around insights like a butterfly and instead focus on the winning insights for commercial success.

Our delivery has won us preferred supplier status with global clients including Reckitt Benckiser and Arla – companies with enviable records of in-market success. We have also worked with Marks & Spencer, Omega Pharma, Mondelez, Weetabix and others to drive incremental revenues for our clients of over $4Bn.

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Concept Evaluation
Price on request

Leverage technical capabilities and manufacturing assets for immediate competitive advantage

Asset-out is about creating new ideas with what your factory can already make. Also, if you want to go beyond what your factory can make, you can do it in a very controlled way.

Our asset-out methodology brings together the voices of... Show more »

Leverage technical capabilities and manufacturing assets for immediate competitive advantage

Asset-out is about creating new ideas with what your factory can already make. Also, if you want to go beyond what your factory can make, you can do it in a very controlled way.

Our asset-out methodology brings together the voices of technology, operations and consumer. Tap into un-realised innovation capabilities hidden in your factories and laboratories, turning them into new revenue opportunities. From breathing new life into under-utilised assets, to creating new products at low CapEx, to planning R&D investments well ahead of consumer demand.

  • Incremental Innovation: Asset-out thinking helps teams break the perception of manufacturing assets being rigid and inflexible. It reveals a plethora of new solutions can be realised to meet unmet consumer needs across product and packaging, within tightly set CapEx limits. Small but smart changes providing rich new benefits and differentiating features – whilst remaining highly feasible and low cost to implement
  • Game changing, innovation roadmap: Asset-out helps your team identify category technical barriers, providing foresight into where the big new technology enablers need to come from. We’ll simplify the search for solutions from other industries that can inspire those new developments, informing R&D and operational investment roadmaps

What sets us apart is our capability to navigate both worlds, consumer and technology. We enable non-technical minds to understand how manufacturing processes affect features. Similarly, we reveal crystal clear to non-marketing minds how small technical changes in features dramatically improve consumer happiness and competitive advantage.

If you consider your factory and manufacturing assets as a box of Lego, by being clear on what your factory makes (bright red bricks, for example), you create ideas for new products that fit with what capabilities you already have at your disposal. By creating an overview of features upfront (i.e. knowing what you’re good at and also what you might be able to do with a limited amount of investment) you’re securing that you’ll come up with ideas that work for the consumer and for your own operations.

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Business Development, Marketing & Operations
Price on request

Grow your business using successful innovation

Happen is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow your business through innovation.

What do we consider innovation?

At Happen, we help you define what success means to you and... Show more »

Grow your business using successful innovation

Happen is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow your business through innovation.

What do we consider innovation?

At Happen, we help you define what success means to you and what innovative practices and techniques you can adopt to be market leaders in your segment.

Why we’re the best at growing your business through innovation

We will work together with you to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your markets. We do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for your business and are focused on creating innovation solutions ready to launch on time and on budget.

Let us help you:

  • Protect – what you have by staying fresh and continuously relevant to your consumers
  • Grow – your share by encouraging your consumers to buy more, attracting new consumers from other brands and categories
  • Transform – markets and brands by shaping a future through new categories, products and services

Get in touch with one of our experts today.

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Project and Process Management
Price on request
Request a quote for more information about this service.
2018-05-25 08:38:35 -0500

Net Promoter Score of 10 received for Concept Evaluation.

Additional Ratings: satisfaction with deliverable: 10, satisfaction with timeliness: 10.

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