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BIG Transform

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Richmond, GB

About BIG Transform

We are a global innovation and brand strategy consultancy, specialising in creating commercial growth, across a range of industries.

We work with Fortune 100 companies including Heineken, Mondelez, Unilever, GSK, and The Coca-Cola Company securing the future of their brands through sustainable business models, portfolio strategies and innovation pipelines.

Over the past 10 years we have enjoyed long-standing relationships with our clients and have grown organically through 95% repeat business and recommendation.

We are independent and deliberately operate as a small team so that our clients can be safe in the knowledge that they have experienced specialists as their partners.

Our approach blends analytical rigour with creativity. We tackle every brief from a 360 perspective - exploring brand, culture, consumer and capabilities in equal measure.

Success for our clients is growth strategies which are ownable, feasible, and come with a blueprint for implementation.

Our Services (4)


Brand Strategy

Price on request

Brand playbook: from purpose and positioning to principles for innovation and comms

Carving out a unique, ownable brand purpose we develop a north star strategy that the business can rally behind and that also builds the investment case for the brand. We run an empirical process that starts with a 360 analysis of the brand, consumer, category, market dynamics, business culture and capabilities. Taking all the data we build the potential futures for the brand and test these with consumers in qualitative focus groups run by our strategists and using a unique take on adcept research and discourse analysis.  

From there our Breakthrough sessions bring together global teams and multiple disciplines to collaboratively align on and define the strongest opportunity areas for the brand, grounded in consumer insight and the culmination of data and evidence to date.

We craft the positioning and validate this with consumers in-market, before building your North Star Strategy and Positioning Play Book with a strong commercial case behind it.

The outcome is a Brand Purpose and Positioning with a Manifesto, Implementation Principles across everything from communication to innovation – and a briefing to all your agency partners on what this means for execution. We are able to run the full process online via our own virtual collaboration tool suite: In-Virtue.


Trending Reports

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Business Development, Marketing & Operations

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Market Research

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Concept development and testing

Strategic innovation leads to successful, sustainable growth.

We help brands create, validate, sharpen and refine innovation concepts to ensure market-leading innovations. We work with R&D to ensure they are feasible and grounded in your technical capabilities now and in the future; create and test with consumers to understand the nuances of what works and how it can be credible for the brand to launch as well as creating word-perfect articulations; and bring key stakeholders on the journey to ensure understanding, adoption and ownership of the final concepts.

We have experience in 60 markets and can run consumer groups both in person or online, using our online virtual collaboration tool In-Virtue.

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Samantha Taylor

Business Development Executive

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