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BESPOKE Business Solutions

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Richmond Hill, Ontario, CA

About BESPOKE Business Solutions

BESPOKE Business Solutions offers customized solutions to your clinical business needs creating a brand positive experience on the Sponsor's behalf, advocacy among target investigators, and maximized investment return.

Why BESPOKE Business Solutions?

-Solution focused approach to aligning business strategies and research initiatives
​​-Maximized outcomes through excellence in communication and process
-Strategic approach to complex issues resulting in successful execution of well-planned projects
​-Focus on excellence in customer touch points to reinforce brand loyalty and advocacy
-​Equip clients with clinical perspective and solid applications of clinical outcomes

With 10+ years experience in medical device research and executive level experience in Fortune 500 companies,  I am able to provide you with perspective from corporate stakeholders as well as ‘voice of the customer’ to help you create and execute the clinical projects that yield best return for your company's long-term outcomes.  I provide cost effective expertise allowing you to avoid the long-term financial commitment attached with full-time clinical and clinical marketing staff.

Selected Publications

  • L. Aasen-Johnston, DV. Exner. Serial optimization of resynchronization device timing versus standard care - results of the OPTIMISE CRT randomized trial (poster). 2012
  • L. Aasen-Johnston, C. Tomczak, E. Busse, J. Tsang, W. Wojcik, R. Haennel. Impact of a right ventricular impedance sensor on the cardiovascular responses to exercise in pacemaker dependent patients. Indian Pacing and Electrophysiology Journal, 2005 Jul-Sep; 5(3): 160–174.
  • L. Aasen-Johnston, C. Tomczak, B.S. Krishnan, R.G. Haennel, E.F.G. Busse. P-131 Closed loop stimulation cardiac pacing results in appropriate exercise recovery patterns. Europace 2003 4 (Supplement) B97.
  • L. Aasen-Johnston, D. Hamilton, E. Busse, J. Tsang, G. Garbe, W. Wojcik, R. Haennel. Impact of Adaptive Rate Pacing Controlled by a Right Ventricular Impedance Sensor on Cardiac Output in Response to Exercise. PACE 2003.
  • C. Tomczak, L. Aasen-Johnston, R. Haennel. Determinants of cardiac output during exercise in older women.
    Canadian Journal of Applied Physiology 2003.

Diversity Certificates

Small business Woman owned business Woman owned small business

Our Services (4)


Business Development, Marketing & Operations

Price on request

-Key Opinion Leader strategy development
-Early-user feedback collection & implementation

-Identify & incorporate best practices to enhance trial site performance
-Ongoing process improvement
-Clinical site customer experience management

-Clinical value proposition assessment
-Development of evidence-based claims & associated messaging
-Clinical marketing implementation strategy & execution
-Key Opinion Leader engagement

-Audience-tailored trial results training
-Clinical study training for non-research staff
-Mentoring of clinical research staff

Acute Lymphocytic Leukemia (ALL)


Clinical Development Strategy

Price on request

-protocol design
-site selection
-execution plan
-study performance management
-vendor selection & outsourcing management

-Develop path to market adoption
-Health Economics strategy
-Advocacy strategy
-Reimbursement strategy

-Clinical budget development
-Outsourcing plan
-Site selection plan

electrophysiology Heart failure Atrial fibrillation Cardiovascular Acute Lymphocytic Leukemia (ALL)


Clinical Research

Price on request
Request a quote for more information about this service.


Clinical Trials, Consulting, and Management

Price on request
Request a quote for more information about this service.

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