Behavioral science is a set of interdisciplinary ideas and methods developed to understand and influence human behavior. These ideas have inspired two recent Nobel Prizes and are now ripe for application across a range of customer and managerial problems.
The solutions to these problems start with a rich understanding of how humans think, choose, and behave. That understanding is developed and applied through our turn key or customized approaches.
Our consulting services apply behavioral science to a wide range of customer and managerial challenges. In past projects we have developed programs to do the following:
- Create need recognition for new products and services
- Reduce error in product usage or program execution
- Increase frequency of product or service usage
- Increase choice share of new or healthful products
- Increase trust and improve perceptions of new technologies
- Reduce barriers to technology or new program adoption
- Optimize pricing of a new product or service
- Understand and influence behavior of key intermediaries (e.g., physicians, sales force)
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